Technological change in the teaching and learning activities of research intensive universities is an evolutionary process. While, to date, much adoption of technology in these contexts has been ad hoc and in Bates terms lead by lone rangers , in order for strategic development to take place, policy development, implementation and strategic management will be more prominent.
Porter (2001) points out the dangers of considering web-based business (in our case e-learning) independently of the core business activity. However, in the context of managing educational technology, strategic management of all new educational technology is a critical issue in deciding its significance, cost and advantage to an organisation.
In this presentation I will review case studies from three research intensive universities and identify the place of policy implementation and strategic management development in the exploitation of e-learning and some other educational technologies.